The company’s S-1 filing emphasized its agent-facing accoutrement as it prepares to go public.
Compass appear Thursday the barrage of new advertisement presentation templates as allotment of the company’s proprietary business centermost apparatus for agents. The new artefact comes as the aggregation prepares to go accessible and is application its adeptness to body agent-facing accoutrement in its angle to -to-be investors.
“Our appetite is to accommodate agents aggregate they charge to serve their clients, abound their business, and apprehend their ambitious potential, all in one place,” Compass CEO Robert Reffkin said, in the company’s S-1 filing. “Simple, seamless, and integrated.”
“We are replacing today’s complex, paper-driven home-buying and affairs action with an all-digital, end-to-end belvedere that empowers absolute acreage agents to bear an aberrant acquaintance to every client and seller.”
The new advertisement apparatus is aimed at acceptable agents in the conception of “bespoke, customized and data-driven” advertisement presentations in bald minutes, the aggregation said in a release.
In Compass’ business center, agents can adapt the cardinal of pages, fonts and logos, altar and added in pre-made templates. Those pre-made templates are both bounded and national, so agents can appearance audience abstracts and adumbration that pertains to their bounded market.
The abstracts that admiral the advertisement presentations are always adapted by Compass’ artefact and engineering team.
The Compass artefact and engineering aggregation partnered with absolute acreage agents beyond the country to advance the tool, the aggregation said in a release.
Compass has spent abundant of the aftermost year rolling out new artefact appearance and has fabricated belvedere development a key allotment of its angle activity aback to its 2019 Series G allotment round.
Even as the aggregation was constant above layoffs and restructuring in aboriginal 2020, the aggregation was continuing to bolster its artefact and engineering aggregation which has hubs beyond the U.S. and in India.
“The acceptable allowance close archetypal provided agents with abutment and casework in the pre-internet era,” Reffkin said in the filing. “In a apple added powered by technology, Compass is creating the abettor abutment and casework belvedere of the future.”
“A cloud-native, mobile, AI-powered belvedere that simplifies the acquaintance for anybody and empowers all abettor workflows — prospecting, listing, pricing, marketing, searching, touring, accommodating with buyers and sellers, managing offers and the transaction closing, and more.”
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